Hi, I’m Elle.
I build, scale, And transform businesses.
I’m going to make a guess about why you’re here:
You're successful, established, and respected.
But you know you could be more…
Because something's shifted, hasn't it?
The market feels noisier. Finding growth opportunities is harder. Every aspect of business seems more complex – from operations to marketing, from scaling strategies to team management. Everyone's talking about optimisation and efficiency, personal brands and digital transformation, but nobody explains how to actually implement these things in your business.
Maybe you’re feeling overwhelmed…
Or left behind by it all…
Confused by the conflicting advice you read and hear…
And worried about stepping out of your comfort zone…
So, although you want to grow and scale - you’re not sure how to do it.
Yet there’s a huge opportunity out there for you. You can rise above the AI-generated noise online and get noticed for the right reasons and by the right people - so your business, your profile, and your profits all grow.
You see, during many years in business I've discovered something interesting: the gap between where successful people are and where they need to be isn't just about knowledge - it's about execution.
Many coaches and consultants don’t get this.
Instead of practical, ongoing help they throw ‘growth strategies’ at you and a list of things you’re doing wrong (according to them). Often this is cookie-cutter stuff, which is supposed to work for everyone – but is largely useless, as it’s difficult to implement and too general.
I’m different. I don't just advise - I help you turn ideas and ambitions into reality by rolling up my sleeves and working with you.
With me, you're not getting a self-proclaimed ‘business leader’ who's never led anything but a social media account. You get someone who’s been building companies and careers for 15 years. In that time, amongst other successes, I have:
For that to happen you need help, specifically my help.
Built and sold multiple businesses (starting with nothing but a laptop and determination)
Gone from Content Manager to Chief Operating Officer, then Chief Marketing Officer, and then Chief Executive - in under three years
Built personal and business brands through organic growth, without paid ads or excessive time commitments
Successfully scaled both large corporates and solo firms
Turned a LinkedIn post written in crayon into a CEO position
So, you're not just getting a consultant.
You get a complete business partner with C-suite experience across multiple disciplines.
This eliminates the difficult choice faced by so many: whether to hire several specialists at significant cost, or settle for generalists who lack specific experience.
Having operated across the C-suite, I bring executive-level expertise across operations, marketing, sales, fundraising and leadership. I've managed teams of 50+ people, overseen a £5 million acquisition, built company cultures, and led digital transformations that increased inbound leads by 5000%.
This means you get comprehensive support without the fragmentation, communication issues, and expense of multiple consultants. For startups and small businesses, it's like adding an entire executive team at a fraction of the cost. For executives and professionals, it means guidance from someone who's navigated the same complex challenges you're facing.
In short, I have the experience and ability to see and strengthen your entire business, not just isolated parts of it.
I typically work with:
Start-up founders who need operational muscle to scale
C-Level executives navigating digital transformation
Leaders ready to build genuine influence
Small businesses that want to grow
So what’s with the crayons?
A few years back I went viral with this LinkedIn post, which got me a CEO position.
I often talk about crayons and even dress up as one to promote my business.
Why?
Because in a world where everyone follows the same playbook, original thinking and bold approaches make you stand out.
It’s also a reminder that we overcomplicate things in business, whereas it's often the simple, direct solutions that make the biggest difference.
Here’s some examples of what I do and how I can help you.
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Drawing on my C-suite experience, I analyse market opportunities, outline competitive positioning, and create detailed marketing, sales, and operational action plans. I also conduct quarterly business reviews to refine and improve your strategy based on performance data.
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I implement systems that streamline your business functions, from team management to process optimisation. Having managed large teams and overseen major acquisitions, I bring high-level operational expertise to every aspect of your business.
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I oversee critical business initiatives from concept to execution, ensuring deadlines are met and stakeholders are aligned. For app-based startups, I help scale applications based on user needs, prioritise feature development, and optimise the product lifecycle.
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I build distinctive personal and business brands that establish your authority in crowded markets. And I create comprehensive positioning frameworks that communicate your unique value proposition to your ideal audience.
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I develop strategic content approaches that position you as a thought leader. From LinkedIn posts to webinars, I create materials that not only engage but convert, ensuring every piece of content serves your broader business objectives.
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I design and implement complete customer acquisition systems, from lead generation to conversion optimisation. By creating sales funnels, email sequences, and compelling sales materials, I build sustainable revenue streams that support your growth.
Exactly how I help is guided by you and the demands and challenges you face. And I can offer you one-off services, packages, or work on a retainer basis.
What people say about me
I’ve built up a roster of happy clients over the years. Here’s what just three of them say:
“Elle is a true leader. She is super talented and is a true expert across business”
“Elle is a fantastic marketing partner, motivated, capable and brilliant”
“Elle took our brand to the nevel level. She is fantastic to work with and an expert”
Let’s talk.
I guess I’ve said all I can.
The next step is to have a conversation.
You can book a free 15-minute call with me.
There’ll be no pitch decks or elaborate presentations.
Just a straight-talking chat about your challenges and how I can help you.
Truth be told, I don’t work with everyone. But if we’re a good fit, then I promise I’ll do amazing things for you. If not, you still walk away with clarity about your next steps.
Are you still reading? That says something. When was the last time you got to the bottom of a website?
Book that call. You have nothing to lose, but so much to gain.
Or, if you have questions, please email me - elle@sorrelfoundry.co.uk
